Taking Your Practice to the Next Level
Saturday, 11/04 at 2:00 PM to 5:00 PM
Eighteen years ago, Dr. Jill Blakeway founded the YinOva Center, one of the largest Chinese medical practices in the US and in this class she will explain what she's learned (often the hard way) about growing a thriving practice. She will outline the clinical, operational, marketing, and financial infrastructure a practice needs in order to grow. The course will cover best practices in case management that enable a practitioner to have a busy practice without diminishing clinical outcomes. There will be discussions on a range of topics from hiring and training staff, to stocking and running an herbal pharmacy, to managing finances effectively. A third of the course will focus on ethical marketing, including how to build an authentic brand, creating a media platform, how to identify and communicate with potential patients, how to build relationships with referring physicians, and how to use social media effectively.