Taking Your Practice to the Next Level

Saturday, 11/04 at 2:00 PM to 5:00 PM

Eighteen years ago, Dr. Jill Blakeway founded the YinOva Center, one of the largest Chinese medical practices in the US and in this class she will explain what she's learned (often the hard way) about growing a thriving practice. She will outline the clinical, operational, marketing, and financial infrastructure a practice needs in order to grow. The course will cover best practices in case management that enable a practitioner to have a busy practice without diminishing clinical outcomes. There will be discussions on a range of topics from hiring and training staff, to stocking and running an herbal pharmacy, to managing finances effectively. A third of the course will focus on ethical marketing, including how to build an authentic brand, creating a media platform, how to identify and communicate with potential patients, how to build relationships with referring physicians, and how to use social media effectively.

Course Notes

Jill Blakeway

Jill is a practitioner, author, and speaker who appears regularly in the media to talk about Chinese medicine. Jill graduated from Pacific College of Oriental Medicine in San Diego in 1999 and is the founder and Clinic Director of the YinOva Center, a large multidisciplinary complementary medical center in New York City. She wrote her first book, Making Babies, with a reproductive endocrinologist; published by Little Brown in 2009, it has so far been translated into 6 languages and remains a bestseller in its genre. Her second book, Sex Again, on low libido, was published by Workman Press in 2013. Jill is a former associate professor of Chinese medicine at Mercy College in New York and currently teaches Obstetrics and Gynecology in the Doctoral Program at Pacific College of Oriental Medicine in San Diego. Jill has given a TED Talk and appears regularly on Dr. Oz. She has given Katie Couric acupuncture on TV, discussed libido on The Talk and Fox News, appeared on Good Morning America and The Early Show, and has been interviewed many times in the national print media.